‘Reform Slate’ Candidates Make a Splash in SMMUSD School Board ElectionNov 13 2012 · 0 comments · News & Media
Craig Foster, Karen Farrer, and Seth Jacobson, candidates for SMMUSD School Board, sought to unite the Santa Monica Malibu Unified School District under the rapidly evident need for transparency and focus in the district’s education. Secondarily, they sought -at least some- benevolent Malibu representation on a board that has not had such representation in eight years. They did, however, only have about a month to ramp up their campaign against Santa Monica incumbents with almost 10X the base.
We had our work cut out for us.
Nonetheless, in a whirlwind of productivity, we managed to create a brand, run secondary research, develop materials, and run a myriad of political communication tactics in time to get the Reform Slate very close to taking a seat (maybe even two!) from the incumbents. And had we been afforded 2-4 weeks more time for campaigning, we surely would have!
We’ll be posting a case study, on how to quickly systematize a local campaign, as soon as possible.