ShapeCrete Launches. Crowds Gather at World of Concrete.Feb 24 2015 · 0 comments · News & Media, Uncategorized
ShapeCrete, a revolutionary “shapeable” concrete mix and joint venture between Cheng Concrete and Sakrete, recently launched to a tremendous reception at World of Concrete. And we’re happy to have helped develop this amazing product!
Months prior, Sovereign Market conducted a number of national studies within “DIY” market-segments to validate and define the demand for a product like ShapeCrete, optimize its features, and inform the joint venture’s go-to-market strategy. This included examining purchasing considerations, such as branding, information-seeking behaviors, and potential distribution channels.
As alluded to above and as the data predicted it’d be, the final product was well received. Hundreds of people attended live product demos at World of Concrete. What’s more, within just two weeks of the conference, 785 people entered a ShapeCrete project contest. And we foresee nothing but great things for ShapeCrete once it hits store shelves this spring!!
If your organization is looking to validate/refine a product concept, optimize a business model, or objectively plan its marketing for maximum impact, give us a call. We’d love to talk market research with you…