Marketing

PR for Marketing and for You

Posted by admin on Aug 8, 2010

Something touched upon in our meeting with Edelman (HP’s relationship with Edelman’s Spanish office) is how the public relations function fits into the promotional puzzle of...

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Public Relations

Behavioral Targeting: Campaigns are World Wide Watching YOU

Posted by admin on Aug 20, 2009

By Jude Calvillo A friend and professor of mine, Gigi Johnson, recently directed my attention to a new venture by Blue Lithium (just acquired by Yahoo), known only as their Voter...

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Political Communication

Factores de Atraccion de Capital en el Ambito del Valor Agregado…

Posted by admin on Aug 8, 2010

En Español. -- By Christian Calvillo. El valor agregado es algo que en años recientes los inversionistas transnacionales toman en cuenta de manera primordial para dirigir sus baterías de inversión hacia el extranjero. Los sectores más favorecidos...

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Strategic Communication

Political Communication 2008: Five Things to Look Forward To

Posted by admin on Aug 20, 2009

Happy New Year! Wow, it’s been a while since my last post. To those of you who have asked about the blog, thanks so much for your interest and forgive me for the delay. I was...

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Recent Posts

Factores de Atraccion de Capital en el Ambito del Valor Agregado…

Factores de Atraccion de Capital en el Ambito del Valor Agregado…

Aug 8, 2010

En Español. -- By Christian Calvillo. El valor agregado es algo que en años recientes los inversionistas transnacionales toman en cuenta de manera primordial para dirigir sus baterías de inversión hacia el extranjero. Los sectores más favorecidos...

PR for Marketing and for You

PR for Marketing and for You

Aug 8, 2010

Something touched upon in our meeting with Edelman (HP’s relationship with Edelman’s Spanish office) is how the public relations function fits into the promotional puzzle of larger, MBA-driven organizations. One might be surprised to find that PR is, to many in the business world (particularly B2C), the last –albeit essential- step in the marketing...

Final Showdown for the Latino Vote: Setting the Bar High for Future Campaigns

Final Showdown for the Latino Vote: Setting the Bar High for Future Campaigns

Aug 20, 2009

“Un mensaje de Barack Obama”? En español? Si! Amid bitter opposition and acrid remarks cast from both sides of the political spectrum, there has emerged between the factions a commonality of speaking the same language – Spanish...

Political Communication 2008: Five Things to Look Forward To

Political Communication 2008: Five Things to Look Forward To

Aug 20, 2009

Happy New Year! Wow, it’s been a while since my last post. To those of you who have asked about the blog, thanks so much for your interest and forgive me for the delay. I was swamped throughout the latter half of my DC trip and, to be quite frank, I desperately needed a break upon returning. Well, my batteries are almost fully charged now, and the first...

Research in Political Communication

Research in Political Communication

Aug 20, 2009

As many of you know, the core of what I’m to do here in DC is to conduct high-level research. That said, just to reiterate some of my last post, I recently took a moment to assess the landscape of political communication research. I wanted to find something I could be excited about: some topic, some “angle,” some void in the discourse. Then it struck...