Case Study in Branding and Interactive Marketing: Precision Pharmacy
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Problem/Opportunity:

Having worked in equine pharmaceuticals for years, Patrick Wade and Bart Tipton realized that, while there were some general veterinary pharmacies that partially served the special needs of equine professionals, there were no pharmacies built from the ground up to develop the sort of exotic, high-performance compounds today’s equine trainers demand. The niche was, therefore, clear as day; the talent was willing and able; what they needed was a brand and a means to get their business in front of their more ‘precise’, discerning market.

Solution and Success:

Precision Pharmacy was born of the sharp demands of an ever-charging few. Hence, we were charged with developing a brand that essentially appeased this market’s personality yet also expressed Precision Pharmacy’s offerings in more concrete terms. After developing the aesthetic foundation to their brand, we immediately went to work on how to deliver it to their market via its preferred means of contact: social network referral or one-on-one contact. We worked with Precision Pharmacy to carefully develop collaterals and catalogs to place their brand’s aesthetic and messaging in the critical hands of the nation’s top equine trainers. Our interactive team then made sure to entrench Precision Pharmacy with the younger generation of trainers by building Precision Pharmacy a website that was head and shoulders above its “old school” competitors.

The results of our branding and marketing efforts for Precision Pharmacy were remarkable. What began as a simple idea between two buddies who were tired of not being able to serve elite trainers quickly became the #1 equine pharmacy in the United States and, within just three years, Precision Pharmacy’s sales now go into the millions of dollars annually.

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